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Thursday, 23 February 2012

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CRM Solutions

Who Needs Customer Relationship Management?

 

Navigating through turbulent times is never easy, but today’s economic conditions are more challenging than most companies have ever faced. The instinctive reaction is switch to defensive mode; cut all strategic projects and then wait until things improve. But retreating behind the bailey could actually prove to be more detrimental in the long term.

These turbulent times present new opportunities for companies that invest wisely in information technologies. Microspec is working with small and medium sized businesses like yours today to help them protect and grow their revenues during the economic downturn through the use of Customer Relationship Management (CRM) software.

 

CRM enables companies to:

  1. deliver exceptional and personalised service consistently to their customers during these challenging times

  2. increase their customer revenue share through highly focussed business development programmes

  3. extend the reach and effectiveness of new business programmes and

  4. achieve significant cost savings and on-going productivity improvements.

 

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In a downturn, therefore, CRM enables you to:
 

1.   Grow your revenue share within your existing customer base
 

  • Understand the true cross-sell and up-sell opportunity of every one of your customers in order to maximise the profitability of every relationship
     
  • Dramatically reduce your cost-per-lead by delivering highly targeted marketing communications to specific customers or customer segments.
     
  • Cut the amount of time and cost it takes to resolve service issues without compromising an exceptional service experience that keeps your customers loyal.
     
  • Provide decentralised empowerment to your customer-facing staff in a way that will drive their productivity and effectiveness while still retaining central control over headline resource, performance and budget management.
     

2.   Capture new businesses at a far lower cost-of-sale than was possible previously
 

  • Lower your cost-of-sale by always ensuring that your sales team is focussed on the opportunities that are most likely to close.
     
  • Dramatically reduce your cost-per-lead by delivering highly targeted and consistent marketing messages to specific prospects or market segments.
     
  • Introduce marketing accountability, so you can ensure that you are getting the right level of return from every marketing dollar that you spend.
     
  • Ensure consistent processes are followed, with clear key performance indicators (KPI) which create solid discipline and greater predictability for sales and service personnel.
     
  • Strip administration out of your organisation.

 

Find out more by checking our other CRM pages and please do get in touch for a no obligation chat about your Customer Relationship Management requirements.